What We Believe

You can sweat, strain, push, grunt, and pump all the iron you like. Until you commit to your health, your whole health, and nothing but your health—ok, maybe not nothing but your health. (Yikes!) You have to live a little, right? That's why cake exists. But we're not in the 90s anymore, Toto. Crash diets, fast fixes, "beach body" mentality—it’s all got to go.

It’s time to look at fitness as a lifelong practice, not a short-lived end goal.
To see strength as the ability to support yourself from within, not just to look “ripped”.
To honour the connection between our health and the health of the planet—and protect it.
To acknowledge that our health affects not only us, but the people around us—the people we love.

Generate is not a gym. Not exactly. We’re a growing community with a shared vision for a healthier, happier world. And we’d love for you to join us.

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